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Using LinkedIn resources is a great way of generating leads but even seasoned businessmen sometimes scratch their heads once they get to LinkedIn. It has been my desire to provide everyone with a step-by-step guide and I decided to suggest to my readers 12 lead generation secrets for working with LinkedIn as a lead generator.
Before I start, I would like to say a couple of thing about your general strategy in working with LinkedIn. To make sure that LinkedIn is effective and viable in the future not only for you but for other entrepreneurs as well, make your information relevant. The market is indeed huge and there are quite a few big groups of users who hypothetically would want to hear what you have to say. Thus, it should be your priority to find those who are interested and not to dump the info on everyone else just for the sake of numbers. The second one is as important – contact those who are interested in hearing from you. Personal attitude is vital for nurturing prospective relationships.
LinkedIn is one of the tools that I’m using and overtime I have gathered some useful suggestions and tips. Effective and simple, they are listed in the chronological order and can, thus, be used as a step-by-step guide for lead generation:
1. Start off by creating a great and accurate profile on LinkedIn. Take time to polish it and make it as perfect as possible.
2. There are many special interest groups on LinkedIn. Even though you might be tempted to join all of them to generate as many leads as you can at the time, it would be wiser to sift through the groups and find those that are the closest to your area of activity.
3. Before you actually join any groups – that’s why you are here for – you will need to study them. This can be done by reading the postings and discussions. Group dynamics vary from group to group and you may well find a group that has over 20,000 members but where only a few are indeed active in discussions and postings. Look at recent discussions and analyze those. Group size is not the only important factor, it is equally vital to have activity in the group.
4. I suggest joining only the groups with your potential clients and disregard those groups that are created for the sole purpose of finding jobs.
5. When you join a group be personal and use your real name and not the name of your company etc. A personal touch will work wonders for your business.
6. Post valuable comments. This is essential for building your credibility.
7. Another powerful tool for building trust in your expertise is answering posted questions. Look especially for questions that come from important people from the companies you are interested in. Show your diligence and ingenuity in answering such questions and you will sooner or later be heard.
8. Don’t just sell to the group – let them comment on what you have by starting a conversation and offering a link.
9. Create landing pages specifically for your groups. As dynamics and characteristics of different groups are different, you might want to send them to pages that have been customized for them and not to a standard landing page.
10. If you are familiar with Facebook’s AdWords than LinkedIn’s DirectAds will not be a totally new idea for you. It allows you to post advertisements to specifically selected sector of subscribers’ database.
11. Integrate LinkedIn into your marketing plan. Make a point of mentioning it in presentations, webinars and on your site.
12. And, of course, create you own groups. Having your own groups will give more control over the content and the kind of audience that joins it.
These lead generation secrets will help you use all the resources of LinkedIn to your best advantage.
Check out this Free webinar about LinkedIn Lead Generation Secrets If you are interested in learning more about how you can benefit from LinkedIn and create a solid number of good leads. Contact us at Online MLM Training Secrets
Article Source: Lead Generation Secrets, LinkedIn 12 Step Guide to Generating Leads
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